Simply Eloped Privacy Notice

Effective date: December 12, 2024

This Privacy Notice contains the following sections:

1. Introduction
2. Changes to Our Privacy Notice
3. What Personal Information Do We Collect About You?
4. How Do We Use Personal Information?
5. What Sources Do We Collect Personal Information From?
6. Who Do We Disclose Personal Information To?
7. Summary Table of Our Processing Activities
8. How Do We Use Tracking Technologies and Analytics Tools?
9. What Privacy Choices Are Available to You?
10. What Privacy Rights Do You Have?
11. Jurisdiction Specific Information
12. International Transfers
13. How Long Do We Retain Personal Information?
14. How Do We Protect Personal Information?
15. Children’s Privacy
16. Contact Information

1. INTRODUCTION

This Privacy Notice (“Notice”) applies to all websites, mobile applications, social media pages, and other online properties (“Sites”) that Something Green, LLC (dba Simply Eloped), part of The Knot Worldwide family of companies, and our affiliates (“Simply Eloped,” “we,” “us,” or “our”) own and operate, and related online and offline services thereto (collectively, the “Services”). This Notice describes how Simply Eloped collects, uses, discloses, and otherwise processes your Personal Information and provides information about your privacy rights. This Notice applies to information about individuals who use Simply Eloped’s Sites and Services, in accordance with applicable laws and regulations. This Notice supersedes any other Privacy Notices with respect to your use of our Sites and Services, including the TKWW Privacy Notice referenced in The Knot Worldwide’s Terms of Use, and in the event of any conflict with any other agreement between you and Simply Eloped, the terms of this Notice shall apply.

Please read this Notice carefully to understand how we handle your Personal Information. If you do not want to share your Personal Information with us, please do not submit it. However, this means that we may not be able to provide you with the Services you have requested.

The Services may contain links, banners, widgets, or advertisements (e.g., a “Share It!” or “Like” button) that lead to other websites, apps, or services not subject to this Notice (including other sites that may be co-branded with our brands). On some of our Services, you may also be able to register with or purchase directly from third-party retailers. We are not responsible for the privacy practices or the content of any other website to which the Services link or which link to our Services. The privacy notices of these other sites will govern the handling of your Personal Information thereon, and we encourage you to read each such privacy notice to learn how others handle your Personal Information. This Privacy Notice applies only to Personal Information that Simply Eloped handles through our Services.

2. CHANGES TO OUR PRIVACY NOTICE

We reserve the right to amend or change this Privacy Notice at any time at our sole discretion. The revised Notice will be effective upon making it available through the Services. If we make a material change to the Notice, you will be notified in accordance with applicable legal requirements.

3. WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?

We may collect the following types of Personal Information about you:

1. Identifiers, e.g., name; email address; postal address; phone number; wireless device address; IP address; account username or screen name; unique device, advertising, and app identifiers; password; driver’s license information; Tax ID number; company certificate of good standing; and a billing statement;
2. Records about you, e.g., such as your signature;
3. Commercial information, e.g., shipping, company, or billing addresses; credit or debit card number, verification number, and expiration date through a third party vendor; and information about your transactions and purchases with us;
4. Internet or other electronic network activity information, e.g., browser type and language; operating system; platform type; device type; Media Access Control (MAC) address; IP address; software and hardware attributes; information about files you upload or download; browsing activity, including but not limited to domain names, content, landing pages, dates and times of access, pages viewed; ads viewed and clicked; forms you complete or partially complete; search terms; whether you open an email, your interaction with email content, and access times; and error logs;
5. Geolocation data, e.g., city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We do not collect precise geolocation.
6. Audio, electronic, visual, or similar information, e.g., photos, videos, audio, information about your events;
7. Inferences, e.g., information drawn from your preferences with respect to our products or services, gender inferred from your prole;
8. Sensitive Personal Information, contents of communication as defined under California Consumer Privacy Act;
9. Information included in your communication, e.g., contents of communication you address to us directly through online forms, by email, over the phone, or by mail; summaries or voice recordings of your interactions with customer care; your in-Services messages and calls to vendors and advertising partners, and information surrounding those messages such as the date/time of the communication, the originating number, the recipient number, the duration of a call, and your location as determined by your area code;
10. Other information you provide, e.g., any information you submit in public Simply Eloped forums or message boards, reviews you leave for vendors, and feedback/rating information or testimonials you provide about our Services; information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, WordPress, and Twitter); information you provide when you participate in a survey or sweepstakes; information you provide about others as part of planning for your event; and any other information you choose to directly provide to Simply Eloped in connection with your use of the Services.

4. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Personal Information for the following purposes:

1. Provide products or services. We use Personal Information to provide you our products or services, including processing and fulfilling your transactions; assisting you in submitting or requesting a vendor quote; providing community features and posting your content, including any testimonials you provide; administering entries into sweepstakes, contests, promotions, or surveys; sending communications that you have requested on your behalf, such as if you request to connect your prole with a family member or friend or send a tell-a-friend or vendor message.
2. Communicate with you. We use your Personal Information to respond to your requests for information and provide you with more effective and efficient customer service and technical support; provide you with transactional updates and information about the Services (e.g., inform you about updates to our Services, information about your account, or information about ecommerce transactions that you conduct on the Services); send you promotional and marketing communication (e.g., newsletters, surveys, and information about products, services and promotions offered by us) that may be of interest to you.
3. Personalize your experience. We use Personal Information to engage in analysis, research, and reports to better understand how you use the Services, so we can improve them; customize the content on the Services based on your activities and interests; enhance the operation of the Sites and user experience; develop new products and services; create and update audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps; create proles about you, including adding and combining information we obtain from third parties, which may be used for analytics, marketing, and advertising.
4. Secure our services and users. We use Personal Information to understand and resolve Site and other issues being reported; monitor, prevent, and detect fraud, such as through verifying your identity; combat spam or other malware or security risks; monitor, enforce, and improve the security of our Services; and enforce our Terms of Use.
5. Comply with legal obligations and respond to legal proceedings. We use Personal Information to comply with any applicable judicial processes, laws, and regulations; establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or to protect our Services, users, or others).
6. Corporate matters. We use Personal Information to complete corporate transactions, such as a merger, investment, acquisition, restructuring, reorganization, consolidation, dissolution, bankruptcy, liquidation, sale of some or all of our assets, or any other change of ownership or control.

Summary of the purposes for which we use each category of personal information:

Combined Information. For the purposes discussed in this Privacy Notice, we may combine the information that we collect through the Services with information that we receive from
other sources, both online and offline, and use such combined information in accordance with this Privacy Notice.

Aggregate and De-Identied Information. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identied Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, promotional partners, and sponsors, at our discretion.

5. WHAT SOURCES DO WE COLLECT PERSONAL INFORMATION FROM?

We collect Personal Information from the following sources:

1. You, e.g., when you visit our Sites; register an account with us; order our products; communicate with us through online or offline channels; agree to receive regular updates and promotional content from us; or voluntarily provide Personal Information to us for any other purpose;
2. Third parties, e.g., individuals who provide information about you in connection with their event or prole; third party suppliers and sellers with whom we interact; social media networks, in accordance with your privacy preferences on such services; the event vendors with which you communicate; survey or sweepstakes partners; research and analytics providers; marketing and advertising providers; conference and other event organizers; third-party payment processors who collect this information on our behalf and who also have an independent relationship with you; our affiliates;
3. Tracking technologies and other automated sources, e.g., cookies and other tracking technologies used on our Sites; and
4. Publicly available sources, e.g., public record databases.

6. WHO DO WE DISCLOSE PERSONAL INFORMATION TO?

We disclose your Personal Information to the following categories of third parties:

1. Our Affiliates. We disclose Personal Information we collect to our parent company The Knot Worldwide Inc. and its family of companies, as well as officers, employees, representatives, agents and advisors thereof for the purposes described in this Notice.
2. Service Providers. We disclose Personal Information to service providers, including billing and payment processing, sales, marketing, advertising, data analysis and insight, research, technical support and customer service, shipping and fulfillment, data storage, security, fraud prevention, and legal services providers that use Personal Information to perform services on our behalf in accordance with their contractual obligations and applicable laws.
3. Business Partners. We disclose your Personal Information to partners whose offerings we think may interest you; third-party partners to provide co-branded products or services, including contests, sweepstakes, and joint activities; third-party online advertisers and ad networks to deliver relevant content and advertising on the Services as well as on other websites you visit and other applications you use.
4. Vendors. We disclose your Personal Information to vendors providing services for your events. For example, if you communicate with a vendor you connect with through the Services, we may disclose information, as well as the contents of your message, so that the vendor may contact you pursuant to such vendor’s privacy policy and applicable legal agreements.
5. Government Authorities. We disclose Personal Information if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process or a regulatory investigation (e.g., a subpoena or court order); (b) enforce our Terms of Use, this Privacy Notice, or other contracts with you; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or safety of Simply Eloped, its agents and Affiliates, its users, and/or the public. This includes exchanging information with other companies and organizations for fraud protection, spam/malware prevention, and similar purposes.
6. Corporate Transaction Parties. We disclose or transfer Personal Information in the event of a corporate transaction, such as if another company acquires us or we sell all or part of our assets.
7. Other Parties, with Your Consent. If you consent, we may disclose your Personal Information publicly or to third parties, such as if you agree to provide a testimonial and have that content attributed to you.

7. SUMMARY TABLE OF OUR PROCESSING ACTIVITIES

As explained in Section 6 above, we disclose Personal Information to certain business partners, including those that advertise their services or our services to you. Such disclosures may be considered to be a “sale” of Personal Information (“Sale”) or “sharing” or “processing” of Personal Information for targeted advertising purposes (referred to in this Notice as “Sharing”) under laws in certain states in the United States, including California. These laws require us to provide information about the categories of entities to which we disclose Personal Information for our business purposes, as well as the categories of third parties to which we Sell or Share Personal Information, as those terms are defined under applicable law. The chart below summarizes this information:

 

We do not use Sensitive Personal Information for other purposes than to: (a) perform services or provide goods reasonably expected by an average consumer; (b) prevent, detect, and investigate security incidents; (c) resist malicious, deceptive, or illegal actions; (d) ensure the physical safety of individuals; (e) perform or provide internal business services; (f) verify or maintain the quality or safety of a product, service, or device; or (g) for purposes that do not infer characteristics about you.

8. HOW DO WE USE TRACKING TECHNOLOGIES AND ANALYTICS TOOLS?

We use a variety of online tracking and analytics tools (e.g., cookies, flash cookies, pixel tags, and HTML5) to collect and analyze information as you use the Services. Among other things, these technologies allow us to offer you a more tailored experience in the future, by understanding and remembering your particular browsing and usage preferences.

The types of tracking and analytics tools we use for these purposes are:

1. Cookies: These are small data files stored on your computer or device to collect information about your use of the Services that enable us to recognize you as the same user who used our Services in the past, and relate your use of the Services to other information we have about you. Cookies are also used to enhance your experience on the Services (for example, by storing your username) and/or to collect general usage and aggregate statistical information. Most browsers can be set to detect cookies and give you an opportunity to reject them, but please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.
2. Local shared objects or ash cookies: These tools operate similar to cookies and may be stored on your computer or device using a media player or other Local shared objects. Depending on how local shared objects are enabled on your computer or device, you may be able to manage them using software settings.
3. Pixel tag: Also known as a “clear GIF” or “web beacon,” a pixel tag is a tiny image – typically just one-pixel – that is placed on a web page or in our electronic communications to you in order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you have opened one of our emails or seen one of our web pages.
4. HTML5: This is the language that some websites, such as mobile websites, are coded in and is used to store information on your computer or device about your usage of the Services so that we may improve and customize them for you.

Tracking Technologies and Online Advertising. The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising of our Services. The ads may be based on various factors such as the content of the page you are visiting, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.

Third parties, whose products or services are accessible or advertised via the Services, may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We also allow other third parties (e.g., ad networks and ad servers such as Google and others) to serve tailored ads to you either on the Services, other sites, or in other applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.

Mobile Advertising. When using mobile applications, you may also receive tailored in-application advertisements. We may use third-party service providers to deliver advertisements on mobile applications or for mobile application analytics. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices, provides its own instructions on how to prevent the delivery of tailored in-application advertisements.

9. WHAT PRIVACY CHOICES ARE AVAILABLE TO YOU?

This Privacy Notice does not govern third parties’ use of information collected through those parties’ cookies or other tracking technologies placed on the device you use to access the Services. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or any particular company’s participation in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Depending on where you reside, you may have additional opt-out choices; please see Section 10 below for more information.

Please note that if you exercise the opt-out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.

Mobile advertising. We do not control how the applicable platform operator allows you to control receiving personalized in-application advertisements; thus, you should contact the platform provider for further details on opting out of tailored in-application advertisements. You may review the support materials and/or the device settings for the respective operating systems to opt-out of tailored in-app advertisements.

Notice Concerning Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for online advertising and analytics purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.

Marketing Communications. You may instruct us not to use your information to contact you by email, postal mail, or phone regarding products, services, promotions, and special events that might appeal to your interests by contacting us using the information below. In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails. Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Notice or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.

10. WHAT PRIVACY RIGHTS DO YOU HAVE?

Depending on where you reside, you may have the following privacy rights, subject to any applicable exemptions or limitations:

1. Right to Correct. You have the right to request that we correct inaccurate Personal Information that we maintain about you.
2. Right to Delete. You have the right to request that we delete your Personal Information.
3. Right to Know. You have the right to request that we disclose (1) the categories and/or specific pieces of Personal Information we collect about you; (2) the categories of sources from which we collect Personal Information; (3) the purpose for collecting, Selling, or Sharing your Personal Information; (4) the categories of Personal Information we Sold, Shared, or disclosed; (5) the categories of third parties to which we Sold, Shared or disclosed Personal Information.
4. Right to Opt Out of Sale or Sharing. You have the right to request to opt out of sale or sharing of your Personal Information.
5. Right to Opt Out of Proling, Targeted Advertising, or Automated Decision-Making. You have the right to request to opt out of profiling, targeted advertising, or automated decision-making.
6. Right to Appeal. You have the right to appeal in case we decide to deny your request by emailing us at the address below.

If you choose to exercise any of these rights, Simply Eloped will not discriminate against you. However, please note that if you exercise your rights, you may be unable to use or access certain features of the Simply Eloped’s Sites or Services.

If you would like to exercise any of your rights, please submit a verifiable request to us by either:

• Contacting us at ccparequests@theknotww.com, or
• Submitting the following online web form.

If you would like to opt out of the Sale or Sharing of your Personal Information, please use the “Do Not Sell My Personal Information” link in the Site footer. In addition, you must complete this step on each device and browser from which you visit our Sites to fully opt out of Sale or Sharing of your Personal Information. If you delete or clear your cookies or other tracking technologies, you would need to resubmit your request to opt out of Sale or Sharing of Personal Information. If you block your cookies or other tracking technologies, we will be unable to process your opt-out request.

Verication. Either you or your authorized agent may submit a privacy request related to your Personal Information. We will request you provide us with information necessary to verify your identity before responding to your request. If required, we may request additional information to verify your identity.

Authorized Agents. To process privacy requests from your authorized agent, we will verify your and your authorized agent’s identity. This may require us to request a signed declaration from you that authorizes your agent to submit a privacy request on your behalf. We will deny a request from an authorized agent, if we do not receive proof that they have been authorized by you to submit a privacy request related to your Personal Information.

Testimonials/Notable Quotes. On some of our Services, and with your consent, we post notable quotes or testimonials which may contain information such as your name, event type, city, state, and quote or testimonial. Requests for removal of a user testimonial can be done by contacting us as detailed in the “Contact Information” section below.

11. JURISDICTION SPECIFIC INFORMATION

If you are a California resident, please click here for additional information regarding your privacy rights applicable to California residents.

California Notice at Collection of Personal Information

California “Shine the Light” Disclosure

The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of Personal Information with third parties for their direct marketing purposes. If you would like to opt out of such sharing, please use the opt-out form noted above.

Privacy Rights Information for Nevada Residents

Nevada residents who have purchased goods or services from us may opt out of the sale of covered information as such terms are defined under Nevada law. We disclose your Personal Information to certain third parties that we believe can provide you with offers and promotions for products and services of interest to you. In some circumstances, this sharing may qualify as a sale under Nevada law. If you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of such activity by emailing us at nevadarequests@theknotww.com. Please note we will take reasonable steps to verify your identity and the authenticity of the request.

12. INTERNATIONAL TRANSFERS

Our Services are targeted to individuals located in the United States. Please note that in providing Services to you, your information will be transferred to the United States. Moreover, Simply Eloped may subcontract the processing of your data to, or otherwise disclose your data to, (1) other members within the affiliate group, (2) service providers, and (3) business partners located in the United States or in other countries other than your country of residence, in accordance with applicable law. Such third parties may be engaged in, among other things, the provision of Services to you, the processing of transactions and/or the provision of support services. The data protection laws and regulations applicable to your Personal Information that is transferred to the United States may be different from the laws in your country of residence.

If you live in the EEA, please note that if we provide any information about you to any non-EEA members of our group or third-party information processors, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Notice. These measures include signing Standard Contractual Clauses in accordance with EU and other data protection laws to govern the transfers of such data. For more information about these transfer mechanisms, please contact us as detailed in the “Contact Information” section below.

If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

13. HOW LONG DO WE RETAIN PERSONAL INFORMATION?

We retain your Personal Information for as long as necessary to fulfill the purpose for which we collect and process it and to satisfy our obligations under applicable laws and regulations. The length of time for which we retain Personal Information depends on the volume and type of Personal Information, purposes for which we collect and use it, the risk of harm to individuals, and the requirements under applicable laws and regulations.

14. HOW DO WE PROTECT PERSONAL INFORMATION?

We take a variety of physical, technical, administrative, and organizational security measures to protect your Personal Information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. Therefore, we cannot guarantee the security of your Personal Information transmitted to, through, or on our Services or via the Internet and that any such transmission is at your own risk.

15. CHILDREN’S PRIVACY

The Sites and Services are intended for general audiences and not for children under the age of 18. If we become aware that we have collected Personal Information from a child, we will take reasonable steps to delete it as soon as possible.

16. CONTACT INFORMATION

If you have any questions or comments regarding our privacy practices, you can contact us at hello@simplyeloped.com. You can contact us by mail at Something Green, LLC, ℅ The Knot Worldwide Inc., 2 Wisconsin Cir., 3rd Floor, Chevy Chase, MD 20815.